Online fashion stores' bounce rate in the Netherlands 2023

Published by
Koen van Gelder,
Nov 22, 2023
In the Netherlands, the web shop De Bijenkorf registered the highest bounce rate among selected top fashion websites in October 2023, at around 49 percent. HEMA ranked second, with a bounce rate of approximately 46 percent. The bounce rate represents the percentage of visitors entering a site and leaving it after a short amount of time.

Bounce rate of leading fashion websites in the Netherlands in October 2023

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Release date

November 2023

Region

Netherlands

Survey time period

October 2023

Supplementary notes

The source defines bounce rate as the average percentage of website visitors who leave after viewing only one page on a site.

Release date is date of access.

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