During an early 2023 survey conducted among senior brand marketers from the United Kingdom, 73 percent stated they used artificial intelligence (AI) to target digital ads. AI was used for measurement by 48 percent of respondents and for data application by 45 percent of respondents.
Leading applications of artificial intelligence (AI) in digital advertising according to brand marketers in the United Kingdom (UK) as of February 2023
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Performance Marketing World. (April 21, 2023). Leading applications of artificial intelligence (AI) in digital advertising according to brand marketers in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/
Performance Marketing World. "Leading applications of artificial intelligence (AI) in digital advertising according to brand marketers in the United Kingdom (UK) as of February 2023." Chart. April 21, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/
Performance Marketing World. (2023). Leading applications of artificial intelligence (AI) in digital advertising according to brand marketers in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/
Performance Marketing World. "Leading Applications of Artificial Intelligence (Ai) in Digital Advertising According to Brand Marketers in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 21 Apr 2023, https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/
Performance Marketing World, Leading applications of artificial intelligence (AI) in digital advertising according to brand marketers in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/ (last visited June 18, 2024)
Leading applications of artificial intelligence (AI) in digital advertising according to brand marketers in the United Kingdom (UK) as of February 2023 [Graph], Performance Marketing World, April 21, 2023. [Online]. Available: https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/