Shopping behavior in Africa during Ramadan 2022 by country
In 2022, a survey conducted in the selected African countries found that majority of people would be buying confectionary during the month of Ramadan. This is likely due to the enjoyment of sweets and chocolates during iftar. However, other categories which were high percentage of people bought during the Holy month included: religious and spiritual items, with 69 percent, and apparel and fashion, with 58 percent.