Most well-known digital payment brands in the UK 2023
PayPal is the most well-known digital payment provider in the UK. Founded in 1998, the former subsidiary of eBay incorporates a 96 percent awareness rating amongst respondents in the United Kingdom. The London-based digital payment provider BARCLAYS comes second in this list. Third on this list is Apple Pay that was launched in 2015 in the UK, followed by Google Pay 80 percent brand awareness.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.