Most well-known travel portals in the United States 2023
Expedia, with a brand awareness of 82 %, alongside third and fifth placed Travelocity and Orbitz. The other two spots in the top five are claimed by brands from Booking Holdings, Booking.com and Priceline, each with a brand awareness of 78% and 73% respectively.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Three of the top five most well-known travel portals in the United States belong to the Expedia Group. This includes top ranked For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.