Gen Z adults using SVOD and vMVPD services in the U.S. 2023
A survey conducted in May 2023 in the U.S. revealed that Netflix was the most popular video streaming service among Gen Z adults, with around two in three respondents subscribing to the service. Further 21 percent of Gen Z viewers did not have a subscription, but use the credentials from someone else. Hulu and Amazon Prime Video followed in the ranking.