Amazon marketplaces are not equally successful when it comes to online advertising campaigns. Brands sponsored on the UK platform usually get higher conversion rates, a study revealed. In 2022, sponsored brands on Amazon.co.uk had a 9.8 percent median conversion rate, up from the previous year. The U.S. platform followed at 9.5 percent. In turn, Amazon.es had the lowest conversion rate at 5.2 percent in 2022.
Median conversion rate of sponsored brands on Amazon in 2021 and 2022, by marketplace
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Spotlight: sponsored listings
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- Premium Statistic Quarterly median conversion rate of sponsored brands on Amazon 2021-2022
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Further Content: You might find this interesting as well
Perpetua Labs Limited. (February 21, 2023). Median conversion rate of sponsored brands on Amazon in 2021 and 2022, by marketplace [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1367725/sponsored-brands-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. "Median conversion rate of sponsored brands on Amazon in 2021 and 2022, by marketplace." Chart. February 21, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1367725/sponsored-brands-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. (2023). Median conversion rate of sponsored brands on Amazon in 2021 and 2022, by marketplace. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1367725/sponsored-brands-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. "Median Conversion Rate of Sponsored Brands on Amazon in 2021 and 2022, by Marketplace." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1367725/sponsored-brands-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited, Median conversion rate of sponsored brands on Amazon in 2021 and 2022, by marketplace Statista, https://www.statista.com/statistics/1367725/sponsored-brands-conversion-rate-on-amazon-by-marketplace/ (last visited June 16, 2024)
Median conversion rate of sponsored brands on Amazon in 2021 and 2022, by marketplace [Graph], Perpetua Labs Limited, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1367725/sponsored-brands-conversion-rate-on-amazon-by-marketplace/