Although brick-and-mortar dominated grocery shopping in Italy, a 2023 survey showed the increasing relevance of e-commerce channels. According to survey results, 16 percent of respondents were familiar with online grocery shopping. However, just three percent of Italian consumers purchased groceries and household items mostly online. Buyers exclusively opting for e-commerce platforms accounted for one percent of the total.
Channel preferences for purchases of groceries and household items in Italy in 2023
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Other statistics that may interest you Food shopping behavior in Italy
Price and expenditure
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- Basic Statistic Consumption expenditure on food and beverages of Italian households 2014-2022
- Premium Statistic Food spending distribution in Italy H1 2023, by category
- Basic Statistic Monthly food expenditure among young Italian consumers 2021, by category
- Premium Statistic Italy: year-on-year change in spending on groceries by category 2023
- Basic Statistic Change in habits following food prices increase Italy 2023
Store selection
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- Premium Statistic Grocery shopping by store type in Italy 2024
- Premium Statistic Channel preferences for grocery purchases in Italy 2023
- Premium Statistic Criteria of choice when choosing a grocery store in Italy 2022
- Basic Statistic Factors that influence the selection of a grocery store for shopping in Italy in 2021
- Basic Statistic Consumers shopping for groceries in supermarkets and hypermarket by age in Italy 2023
- Basic Statistic Consumers shopping for groceries in discount stores by age in Italy 2023
Grocery brands
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- Premium Statistic Grocery shopping by store brand in Italy 2024
- Premium Statistic Grocery brand preferences when purchasing online vs. in store in Italy 2022
- Premium Statistic Brand awareness of grocery retailers in Italy 2022
- Premium Statistic Italy: preferred hypermarkets, supermarkets, & superettes by satisfaction index 2022
- Premium Statistic Italy: preferred discount stores for groceries by satisfaction index 2022
- Premium Statistic Penetration rate of leading discount stores Italy 2022
- Premium Statistic Consumers who bought name brand groceries by macro-region Italy 2023
- Premium Statistic Consumers who bought name brand groceries by age Italy 2023
Private labels
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- Premium Statistic Consumers who bought store brand or name brand groceries in Italy 2023
- Premium Statistic Consumers who bought store brand groceries by macro-region Italy 2023
- Premium Statistic Consumers who bought store brand groceries by age Italy 2023
- Premium Statistic Change in purchase frequency of private label groceries among consumers in Italy 2023
- Premium Statistic Factors when purchasing private label groceries among consumers in Italy 2023
- Premium Statistic Consumer preference for supermarket or discount store private labels in Italy 2023
- Premium Statistic Evolution of private label according to private label partner companies in Italy 2022
Online behavior
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- Premium Statistic Share of e-shoppers purchasing groceries online in Italy 2023
- Premium Statistic Share of consumers purchasing groceries online in Italy 2023, by type of platform
- Premium Statistic Online grocery & beverage shopping by store brand in Italy 2024
- Premium Statistic Groceries & beverages purchased online by category in Italy 2024
- Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency
- Premium Statistic Share of e-shoppers purchasing fresh food & beverages online in Italy 2023
- Premium Statistic Distribution of online purchases of fresh food and beverages in Italy 2023
- Premium Statistic Main purchase drivers of online grocery shopping in Italy 2023
Food choice
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- Premium Statistic Regularly consumed groceries in Italy 2024
- Premium Statistic Survey: food choices in Italy 2023, by category
- Premium Statistic Share of consumers of gluten-free products in Italy in 2023, by gender
- Premium Statistic Share of consumers of free-from products in Italy in 2023
- Premium Statistic Share of consumers of lactose-free products in Italy in 2023, by gender
Further related statistics
10
- Morrisons customer numbers per week in the United Kingdom 2009-2021
- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- Number of Waitrose stores in the United Kingdom (UK) 2009-2023
- Tesco's sales worldwide 2016/17-2023/24, by region
- Mondelez International's net revenue distribution worldwide by sector 2023
- Mondelez International's operating income worldwide 2011-2023
- Mondelez International's global workforce by region 2012-2023
- U.S. milk sales growth: leading vendors of white milk 2023
- Reasons for not buying books in bookstores in France 2023
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
Further Content: You might find this interesting as well
Statistics
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- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- Number of Waitrose stores in the United Kingdom (UK) 2009-2023
- Tesco's sales worldwide 2016/17-2023/24, by region
- Mondelez International's net revenue distribution worldwide by sector 2023
- Mondelez International's operating income worldwide 2011-2023
- Mondelez International's global workforce by region 2012-2023
- U.S. milk sales growth: leading vendors of white milk 2023
- Reasons for not buying books in bookstores in France 2023
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
YouGov Italy. (February 16, 2023). Channel preferences for purchases of groceries and household items in Italy in 2023 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/
YouGov Italy. "Channel preferences for purchases of groceries and household items in Italy in 2023." Chart. February 16, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/
YouGov Italy. (2023). Channel preferences for purchases of groceries and household items in Italy in 2023. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/
YouGov Italy. "Channel Preferences for Purchases of Groceries and Household Items in Italy in 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/
YouGov Italy, Channel preferences for purchases of groceries and household items in Italy in 2023 Statista, https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/ (last visited June 17, 2024)
Channel preferences for purchases of groceries and household items in Italy in 2023 [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/