Preferences for buying products online Thailand 2023

Published by Statista Research Department, Apr 5, 2024
According to a survey on online/offline purchasing preference in Thailand as of January 2023, around 60 percent of the respondents stated they bought fashion products online. Beauty and personal care products came second with a little over 43 percent of the survey participants.

Preferences for buying different products online in Thailand as of January 2023

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Release date

April 2023

Region

Thailand

Survey time period

January 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Supplementary notes

Original question: "What product category do you prefer to shop online?"

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Statistics on " Beauty and personal care in Thailand "

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Other statistics that may interest you Beauty and personal care in Thailand

Overview

6

Key performance indicators

5

Cosmetics

5

Skin care

5

Personal care and hair care

4

Consumer choice

5

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Topics

Beauty and personal care in ThailandHealth in ThailandE-commerce in ThailandFMCG market in ThailandApparel and footwear market in Thailand
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