Share of SMBs concerned with holiday season marketing plan U.S. 2023, by industry
During an August 2023 survey, 34 percent of surveyed small or medium business owners working in the entertainment and recration industry in the United States said they were concerned with ensuring that their social media and marketing plan was prepared ahead of the holiday season. The retail industry was the second most preoccupied one with 31 percent of respondents expressing concern, while the restaurant and bar one rounded out the top three with 24 percent.