Consumers expecting to reduce non-food holiday season spending worldwide 2023
In 2023, an increased number of consumers said they expected to make cuts to their non-food product purchases during the holiday season, which includes sales events like Black Friday as well. In the U.S., this share was at 73 percent, while in the previous year around 60 percent of those surveyed said they would reduce their spending for such expenses. In the UK, as high as 79 percent of consumers expected to spend less or delay their non-food related purchases this holiday season.