Top reasons to buy products on social media in the U.S. 2023, by age group
The motivations influencing U.S. consumers to make purchases via social networks differ based on their age groups. Among 18-34 year olds, the primary focus is on saving money through the utilization of limited offers promoted on these platforms. Conversely, older respondents prioritize free shipping as their predominant concern. In broader terms, the exploration and acquisition of new products also emerge as significant factors driving purchases through this channel.