Number of followers of beauty influencers worldwide 2023, by country
As of November 2023, TikTok was the influencer platform in the United Stated that catered to the most beauty influencer followers - over 1.5 million. In the United Kingdom both Instagram and YouTube had the same amount of beauty influencer followers - 323 thousands. Meanwhile, in Brazil, YouTube was the leading beauty influencer platform, with over 434 thousand followers for the category.