During a 2023 survey of ad buyers from the United Kingdom, 29 percent of respondents said the necessity for more audience data was a driver of programmatic digital out-of-home (prDOOH) investment. A third of respondents said that always-on deals made available were a driver for such investments.
Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital out-of-home advertising in the United Kingdom (UK)
Global market overview
5
- Premium Statistic Digital out-of-home (DOOH) advertising revenue worldwide 2018-2028
- Premium Statistic Distribution of the OOH advertising market value worldwide 2022-2025, by type
- Premium Statistic DOOH ad revenues of selected outdoor media companies worldwide 2023
- Premium Statistic Total & digital revenue changes of selected outdoor ad companies worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
UK market overview
6
- Premium Statistic DOOH ad spend in the UK 2019-2023
- Premium Statistic DOOH ad spending growth in the UK 2018-2025
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2022
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Number of DOOH impacts in Great Britain 2020-2023
- Premium Statistic DOOH impacts in the UK 2023, by accuracy of delivery
Screens
4
Marketer insights
6
- Premium Statistic DOOH formats used in the UK 2022
- Premium Statistic Advantages of DOOH advertising in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic DOOH creative executions used in the UK 2022
Further Content: You might find this interesting as well
VIOOH. (October 5, 2023). Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. "Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023." Chart. October 5, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. (2023). Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. "Needs Driving Programmatic Digital Out-of-home (Prdooh) Investments in The United Kingdom (Uk) as of October 2023." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH, Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 Statista, https://www.statista.com/statistics/1455124/needs-drive-prdooh-investment-uk/ (last visited June 18, 2024)
Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 [Graph], VIOOH, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1455124/needs-drive-prdooh-investment-uk/