number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the Digital buyer penetration worldwide from 2016 to 2021
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Other statistics that may interest you Online shopping behavior in Japan
Overview
5
- Premium Statistic B2C online retail market size in Japan 2013-2022
- Premium Statistic Cross-border online retail market size in Japan FY 2016-2022
- Premium Statistic Online C2C market size in Japan FY 2016-2022
- Premium Statistic E-commerce penetration ratio in households in Japan 2013-2022
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2015-2022
Platform usage
6
- Premium Statistic Frequency of online shopping in Japan 2023
- Premium Statistic Most popular online shop types in Japan 2022
- Premium Statistic Share of online retail shopping users in Japan 2022, by age
- Premium Statistic Preferred online retailers in Japan 2023
- Premium Statistic Share of online auction and flea market app users in Japan 2022, by age
- Premium Statistic Most used re-commerce apps in Japan 2021
Consumer satisfaction
5
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Main reasons for buying online in Japan 2024
- Premium Statistic Reasons for customer retention on e-commerce sites in Japan 2023
- Premium Statistic E-commerce channels with best shopping experience in Japan 2022
- Premium Statistic Most used customer support method among online shopper in Japan 2022
Online payment
5
- Premium Statistic E-money transaction volume in Japan 2014-2023
- Premium Statistic Average amount of e-money spent per household Japan 2023
- Premium Statistic Leading payment methods among Japanese online buyers 2023
- Premium Statistic Online banking usage among digital buyers in Japan 2023, by age group
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan in Japan 2023
Household spending
5
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2023, by product
- Premium Statistic Average monthly single household online spending in Japan 2023, by product
- Premium Statistic Average monthly two-person household online spending in Japan 2023, by product
- Premium Statistic Average monthly major city household online spending in Japan 2023, by product
- Premium Statistic Average town or village household monthly online spending in Japan 2023, by product
Social commerce
4
Further related statistics
8
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
Further Content: You might find this interesting as well
Statistics
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
eMarketer. (July 19, 2017). Digital buyer penetration worldwide from 2016 to 2021 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/
eMarketer. "Digital buyer penetration worldwide from 2016 to 2021." Chart. July 19, 2017. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/
eMarketer. (2017). Digital buyer penetration worldwide from 2016 to 2021. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/
eMarketer. "Digital Buyer Penetration Worldwide from 2016 to 2021." Statista, Statista Inc., 19 Jul 2017, https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/
eMarketer, Digital buyer penetration worldwide from 2016 to 2021 Statista, https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/ (last visited June 17, 2024)
Digital buyer penetration worldwide from 2016 to 2021 [Graph], eMarketer, July 19, 2017. [Online]. Available: https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/