Apple’s iOS is the leading operating system for tablets in the United States, with a market share of 55.6 percent as of September 2023. Its closest competitor, Google's Android, has a smaller yet growing market presence, with a 44 percent share of the market, down from around 46.6 percent in the same month in 2022.
iOS and Android: A duet
In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a 57.7 percent market share, leaving Google’s Android with round around 42 percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around 54.8 percent share of the tablet OS market.
The Apple iPad
Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through 10 generations of iPad hardware, shipping almost 15 million units worldwide in the third quarter of 2022 alone.
Tablet operating systems market share in the United States from January 2016 to September 2023
Characteristic
iOS
Android
Linux
Windows
Unknown/Other
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StatCounter. (October 27, 2023). Tablet operating systems market share in the United States from January 2016 to September 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/271293/market-share-held-by-tablet-os-us/
StatCounter. "Tablet operating systems market share in the United States from January 2016 to September 2023." Chart. October 27, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/271293/market-share-held-by-tablet-os-us/
StatCounter. (2023). Tablet operating systems market share in the United States from January 2016 to September 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/271293/market-share-held-by-tablet-os-us/
StatCounter. "Tablet Operating Systems Market Share in The United States from January 2016 to September 2023." Statista, Statista Inc., 27 Oct 2023, https://www.statista.com/statistics/271293/market-share-held-by-tablet-os-us/
StatCounter, Tablet operating systems market share in the United States from January 2016 to September 2023 Statista, https://www.statista.com/statistics/271293/market-share-held-by-tablet-os-us/ (last visited June 18, 2024)
Tablet operating systems market share in the United States from January 2016 to September 2023 [Graph], StatCounter, October 27, 2023. [Online]. Available: https://www.statista.com/statistics/271293/market-share-held-by-tablet-os-us/