Clothing: weekly household expenditure in United Kingdom (UK) 2022, by age
Clothing: essential spending
In the fashion and apparel category, consumer spending concentrates on clothing garments, footwear, and accessories. Consumers spent 11.4 billion British pounds on shoes and footwear in 2022. On a monthly basis, sales of clothing and footwear items at retail stores usually peak around the holiday season, a trend which has been consistently observed in previous years.
Selling clothes in a booming market, but how?
In the fashion segment, the revenue generated from e-commerce is resolutely climbing. This trend accelerated during the coronavirus (COVID-19) pandemic, as physical shopping was not possible for many consumers. To compete, more and more high street retailers in the UK are turning to selling their products via hybrid selling strategies like multichannel retail.