According to this survey by Kantar, 7.9 million people in the United Kingdom are using 'Perfume & Eau De Toilette' with a frequency level of 'Medium users' in 2022. In contrast, 3.3 million people have a frequency level of 'Heavy users'.
Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2022, by frequency
(in 1,000s)
User type*
Number of people in thousands
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* The source indicates: - Heavy users consumed perfume and eau de toilette 'more than once a day' - Medium users consumed perfume and eau de toilette 'once a day' - Light users consumed perfume and eau de toilette 'two or three times a week' to 'once a month or less'.
Figures estimated by the source on the basis of survey responses.
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Kantar. (August 1, 2023). Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. "Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. (2023). Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. "Number of Female Users of 'perfume & Eau De Toilette' in Great Britain (Gb) 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar, Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/ (last visited June 18, 2024)
Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/