In 2023, Microsoft’s global brand value amounted to 502 billion U.S. dollars. This represented a 18 percent decrease in comparison to the previous year, when it peaked at 611 billion.
A window into the world of Microsoft
Microsoft Corporation is a multinational technology company offering a wide range of consumer and enterprise software, hardware, services, and electronics. Founded by Bill Gates and Paul Allen in Albuquerque, New Mexico, in 1975, the enterprise has expanded its product portfolio for almost 50 years, now reigning as one of the most influential tech conglomerates in the world. Microsoft’s revenue surpassed a record 212 billion dollars in 2023. Although competitors such as Apple continue to eat away at Microsoft’s market share, Windows remains the most popular operating system worldwide by a significant margin.
Tech companies dominate the global brand value battle
According to the latest brand rankings, five out of the 10 most valuable brands worldwide operate within the tech sector. In addition to Microsoft, brands of other U.S.-based tech giants such as Apple, Google, and Amazon take the lead when it comes to brand value. Overall, the aggregate value of the world’s 100 most valuable brands increased by over 22 percent in 2022 and reached a record 8.7 trillion dollars.
Microsoft's global brand value from 2006 to 2023
(in billion U.S. dollars)
Characteristic
Value in billion U.S. dollars
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (August 17, 2023). Microsoft's global brand value from 2006 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/326058/microsoft-brand-value/
Kantar. "Microsoft's global brand value from 2006 to 2023 (in billion U.S. dollars)." Chart. August 17, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/326058/microsoft-brand-value/
Kantar. (2023). Microsoft's global brand value from 2006 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/326058/microsoft-brand-value/
Kantar. "Microsoft's Global Brand Value from 2006 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/326058/microsoft-brand-value/
Kantar, Microsoft's global brand value from 2006 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/326058/microsoft-brand-value/ (last visited June 18, 2024)
Microsoft's global brand value from 2006 to 2023 (in billion U.S. dollars) [Graph], Kantar, August 17, 2023. [Online]. Available: https://www.statista.com/statistics/326058/microsoft-brand-value/