Mercedes-Benz’s global brand value decreased by over 20 percent in 2023. The German automotive brand saw its value decline to nearly 24 billion U.S. dollars, down from a record high of 30.3 billion in 2022. The luxury car maker ranked 71 on the 2022 most valuable brands ranking worldwide, behind Toyota, but still ahead of BMW.
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Kantar. (June 15, 2023). Mercedes-Benz's global brand value from 2006 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. "Mercedes-Benz's global brand value from 2006 to 2023 (in billion U.S. dollars)." Chart. June 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. (2023). Mercedes-Benz's global brand value from 2006 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. "Mercedes-benz's Global Brand Value from 2006 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar, Mercedes-Benz's global brand value from 2006 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/346764/mercedes-brand-value/ (last visited June 18, 2024)
Mercedes-Benz's global brand value from 2006 to 2023 (in billion U.S. dollars) [Graph], Kantar, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/346764/mercedes-brand-value/