![Julia Stoll](https://cdn.statcdn.com/static/../CMS/contactperson/ERI662_1591697939.png)
Average daily TV reach in Sweden 2009-2023
As of 2023, television reached about 48.8 percent of Swedish population aged three years and older. This marks a decline compared to the previous year, when the share of Swedes watching TV on a daily basis was over 52 percent.