According to a study from the second quarter of 2020 on leading reasons for using adblocking according to internet users in the United States, 44 percent of respondents used adblockers because they didn't want their online behavior to be tracked. At the same time, 71 percent of respondents said that they found websites more manageable without banners.
Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020
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Share of respondents
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AudienceProject. (August 19, 2020). Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/681853/reason-adblocking-use-usa/
AudienceProject. "Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020." Chart. August 19, 2020. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/681853/reason-adblocking-use-usa/
AudienceProject. (2020). Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/681853/reason-adblocking-use-usa/
AudienceProject. "Leading Reasons for Using Adblocking According to Internet Users in The United States as of The 2nd Quarter 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/681853/reason-adblocking-use-usa/
AudienceProject, Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020 Statista, https://www.statista.com/statistics/681853/reason-adblocking-use-usa/ (last visited June 18, 2024)
Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/681853/reason-adblocking-use-usa/