Absolute monthly reach of Netflix in the Netherlands 2017-2021, by device
GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Netflix had an online reach of 5.3 million in the Netherlands in July 2021. This is an decrease when compared to the same period one year before. Dutch audiences were most exposed to Netflix on their smartphone. The number of subscribers to Netflix in the Netherlands was estimated to be 2.4 million households at the end of 2017.
Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: According to NoBO, Netflix had an online reach of 5.3 million in the Netherlands in July 2021. This is an decrease when compared to the same period one year before. Dutch audiences were most exposed to Netflix on their smartphone. The number of subscribers to Netflix in the Netherlands was estimated to be 2.4 million households at the end of 2017.