Twitch brand profile in Germany 2023
When it comes to social media users, brand awareness of Twitch is at 64 % in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Twitch in Germany?
In total, 14 % of German social media users say they like Twitch.
What is the usage share of Twitch in Germany?
All in all, 13 % of social media users in Germany use Twitch.
How loyal are the users of Twitch?
Around 11 % of social media users in Germany say they are likely to use Twitch again.
What's the buzz around Twitch in Germany?
In June 2023, about 8 % of German social media users had heard about Twitch in the media, on social media, or in advertising over the past three months.
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