Rakuten Insight on online travel agencies (OTA) conducted in June 2023, accommodation booking was the most popular usage of an online travel agency, as chosen by 68 percent of Vietnamese respondents. Furthermore, around 64 percent of participants utilized online travel agencies to purchase flight, train, or bus tickets, marking it as the second most common purpose for engaging with these platforms.
According to a survey by Leading purposes of using an online travel agency in Vietnam as of June 2023
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Other statistics that may interest you Online travel market in Vietnam
Overview
5
- Premium Statistic Online travel market size worldwide 2017-2028
- Premium Statistic Online travel market scale APAC 2023, by country
- Premium Statistic Direct GDP contribution of the tourism sector in Vietnam 2015-2021
- Premium Statistic Consumer goods e-commerce spending in Vietnam 2023, by category
- Premium Statistic GMV of online travel sector in Vietnam 2019-2025
Key indicators
3
Usage of OTAs
6
- Premium Statistic Online travel agency usage Vietnam 2023
- Premium Statistic Travel frequency among online booking users Vietnam 2021
- Premium Statistic Purposes of using an online travel agency Vietnam 2023
- Premium Statistic Timing of purchasing travel tickets via an online travel agency Vietnam 2023
- Premium Statistic Timing of booking accommodation via an online travel agency Vietnam 2023
- Premium Statistic Devices used for booking tickets or services via an online travel agency Vietnam 2023
Leading OTAs
3
Consumer preferences
4
- Premium Statistic Preferences of using travel agency versus online booking for hotels Vietnam 2021
- Premium Statistic Preferences of booking package travel in Vietnam 2021
- Premium Statistic Preferences of using travel agency versus online booking for flights Vietnam 2021
- Premium Statistic Factors influencing online travel agency choices Vietnam 2021
Impacts of COVID-19
4
- Premium Statistic Change in international tourist arrivals in Vietnam 2023, by means of transport
- Premium Statistic COVID-19 impact on hotel occupancy rate in Vietnam 2019-H1 2020
- Premium Statistic Intention to spend on big-ticket items Vietnam 2022, by category
- Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2023, by category
Further related statistics
19
- OTA market share in the hotel industry in the Nordics 2013-2021
- Global revenue of trivago 2019-2023, by geographical segment
- Website types used for leisure trip research in Great Britain 2012
- U.S. business travelers who are familiar with select OTAs and metasearch engines 2017
- Net income of trivago worldwide 2015-2023
- U.S. travelers who would consider using select OTAs and metasearch engines 2017
- Adjusted EBITDA of Trivago 2015-2019
- Online travel agency share of gross bookings in Europe 2015
- Total revenue of trivago 2014-2023
- Leading travel and tourism websites in the U.S. 2023, based on visit share
- Reach of the most popular online travel sites in Asia Pacific 2014
- Unique visitors to most popular online travel sites in Asia Pacific 2014
- Familiarity of U.S. business travelers with business travel booking portals 2017
- Regional travel industry conversion rates worldwide 2015, by device
- Reasons for using online travel agencies for purchasing tickets in Taiwan 2023
- Online travel agency usage in Hong Kong 2023
- Reasons for not using an online travel agency for booking Vietnam 2023
- Most common duration before a trip to book travel services on OTAs Malaysia 2023
- Purpose of online travel agency usage India 2023, by gender
Further Content: You might find this interesting as well
Statistics
- OTA market share in the hotel industry in the Nordics 2013-2021
- Global revenue of trivago 2019-2023, by geographical segment
- Website types used for leisure trip research in Great Britain 2012
- U.S. business travelers who are familiar with select OTAs and metasearch engines 2017
- Net income of trivago worldwide 2015-2023
- U.S. travelers who would consider using select OTAs and metasearch engines 2017
- Adjusted EBITDA of Trivago 2015-2019
- Online travel agency share of gross bookings in Europe 2015
- Total revenue of trivago 2014-2023
- Leading travel and tourism websites in the U.S. 2023, based on visit share
- Reach of the most popular online travel sites in Asia Pacific 2014
- Unique visitors to most popular online travel sites in Asia Pacific 2014
- Familiarity of U.S. business travelers with business travel booking portals 2017
- Regional travel industry conversion rates worldwide 2015, by device
- Reasons for using online travel agencies for purchasing tickets in Taiwan 2023
- Online travel agency usage in Hong Kong 2023
- Reasons for not using an online travel agency for booking Vietnam 2023
- Most common duration before a trip to book travel services on OTAs Malaysia 2023
- Purpose of online travel agency usage India 2023, by gender
Rakuten Insight. (August 2, 2023). Leading purposes of using an online travel agency in Vietnam as of June 2023 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/
Rakuten Insight. "Leading purposes of using an online travel agency in Vietnam as of June 2023." Chart. August 2, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/
Rakuten Insight. (2023). Leading purposes of using an online travel agency in Vietnam as of June 2023. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/
Rakuten Insight. "Leading Purposes of Using An Online Travel Agency in Vietnam as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/
Rakuten Insight, Leading purposes of using an online travel agency in Vietnam as of June 2023 Statista, https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/ (last visited June 15, 2024)
Leading purposes of using an online travel agency in Vietnam as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201330/vietnam-purposes-of-using-an-online-travel-agency/