Share of haircare market value Thailand 2024, by product type
As of April 2024, hair treatment products accounted for 83 percent of the haircare market value in Thailand. Brands that dominated the market included Sunsilk, Dove, Rejoice, and Head and Shoulder. In comparison, brands such as L’Oréal, Schwarzkopf, and Gatsby were among the leading hairstyling products in the country.