most popular online shopping category among shoppers in the country.
As surveyed in 2022, e-commerce websites were the most preferred online shopping channel among online shoppers in Vietnam, as stated by 70 percent of the respondents. In that year, clothing, footwear, and cosmetics were the Preferred channels for online shopping among online shoppers in Vietnam from 2019 to 2022
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Other statistics that may interest you Social commerce in Vietnam
Overview
5
- Premium Statistic Internet economy size SEA 2023, by country
- Premium Statistic E-commerce market value in Vietnam 2014-2023
- Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
- Premium Statistic Channel preference for online shopping Vietnam 2019-2022
- Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q4 2023
Social media usage
4
- Premium Statistic Social media users in Vietnam 2020-2029
- Premium Statistic Leading active social media apps among consumers Vietnam in Q3 2023, by generation
- Premium Statistic Daily time spent using social networks Vietnam Q2 2018-Q3 2023
- Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2023
Social commerce usage
4
- Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
- Premium Statistic Usage of social media for brand research Vietnam Q3 2023, by platform type
- Premium Statistic Share of enterprises using social commerce Vietnam 2019-2022
- Premium Statistic Share of enterprises advertising on social media in Vietnam 2019-2022
Social commerce platforms
4
- Premium Statistic Social media platforms used for shopping Vietnam 2023
- Premium Statistic Internet users using Facebook for online shopping Vietnam Q4 2023, by generation
- Premium Statistic Share of people using TikTok for online shopping in Vietnam Q3 2023, by generation
- Premium Statistic Share of enterprise websites/apps integrated social media Vietnam 2023, by platform
Social commerce products
4
- Premium Statistic Most purchased items among consumers on social media Vietnam 2023
- Premium Statistic Leading FMCG categories for social commerce purchases Vietnam 2022, by value share
- Premium Statistic Fastest-growing FMCG categories for social commerce purchases Vietnam 2022
- Premium Statistic Influence of social media on consumer purchase decision in Vietnam 2022, by category
Influencer marketing
4
- Premium Statistic Share of people who followed social media influencers Vietnam 2023
- Premium Statistic Share of people who purchased a product due to influencer endorsement Vietnam 2023
- Premium Statistic Type of influencers whose endorsed products were purchased by people in Vietnam 2023
- Premium Statistic Products purchased by consumers based on influencer endorsement in Vietnam 2023
Consumer behavior
5
- Premium Statistic Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
- Premium Statistic Increase in online spending of consumer goods Vietnam 2022, by online platform type
- Premium Statistic Frequency of using social commerce Vietnam 2023
- Premium Statistic Main reasons for shopping on social media Vietnam 2023
- Premium Statistic Main barriers to shopping on social media Vietnam 2023
Further related statistics
6
- India: leading e-commerce categories 2013, by sales
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
Further Content: You might find this interesting as well
Statistics
- India: leading e-commerce categories 2013, by sales
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
iDea. (July 25, 2023). Preferred channels for online shopping among online shoppers in Vietnam from 2019 to 2022 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1250774/vietnam-channel-preference-for-online-shopping/
iDea. "Preferred channels for online shopping among online shoppers in Vietnam from 2019 to 2022." Chart. July 25, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1250774/vietnam-channel-preference-for-online-shopping/
iDea. (2023). Preferred channels for online shopping among online shoppers in Vietnam from 2019 to 2022. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1250774/vietnam-channel-preference-for-online-shopping/
iDea. "Preferred Channels for Online Shopping among Online Shoppers in Vietnam from 2019 to 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1250774/vietnam-channel-preference-for-online-shopping/
iDea, Preferred channels for online shopping among online shoppers in Vietnam from 2019 to 2022 Statista, https://www.statista.com/statistics/1250774/vietnam-channel-preference-for-online-shopping/ (last visited June 15, 2024)
Preferred channels for online shopping among online shoppers in Vietnam from 2019 to 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1250774/vietnam-channel-preference-for-online-shopping/