In 2022, around 38 percent of influencers in Hong Kong were using Instagram. In comparison, Facebook was the most commonly used platform for influencers in Vietnam that year, with 45 percent using the platform. Moreover, YouTube was a popular platform for many countries, including Cambodia, Japan, and Singapore.
Share of influencers using selected social media platforms in Asia in 2022, by country or territory
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Other statistics that may interest you Influencer marketing in Asia
Overview
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Social media platforms
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Influencers
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Audience
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Consumer behavior and preferences
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AnyMind Group. (October 26, 2022). Share of influencers using selected social media platforms in Asia in 2022, by country or territory [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1256908/asia-most-used-platforms-for-influencers-by-country/
AnyMind Group. "Share of influencers using selected social media platforms in Asia in 2022, by country or territory." Chart. October 26, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1256908/asia-most-used-platforms-for-influencers-by-country/
AnyMind Group. (2022). Share of influencers using selected social media platforms in Asia in 2022, by country or territory. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1256908/asia-most-used-platforms-for-influencers-by-country/
AnyMind Group. "Share of Influencers Using Selected Social Media Platforms in Asia in 2022, by Country or Territory." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1256908/asia-most-used-platforms-for-influencers-by-country/
AnyMind Group, Share of influencers using selected social media platforms in Asia in 2022, by country or territory Statista, https://www.statista.com/statistics/1256908/asia-most-used-platforms-for-influencers-by-country/ (last visited June 15, 2024)
Share of influencers using selected social media platforms in Asia in 2022, by country or territory [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1256908/asia-most-used-platforms-for-influencers-by-country/