UK leading video content type Q3 2023, by usage reach
During the third quarter of 2023, online videos recorded an audience reach of almost 85 percent among internet users in the United Kingdom. Music videos recorded the highest category reach, with 36 percent of responding internet users reporting watching this type of video online each week. Around 17 percent of respondents in the UK reported watching educational videos, while approximately two in 10 respondents reported watching sports clips or highlights videos.