According to a survey among Southeast Asian consumers, half of the shoppers in Vietnam shopped on social media for the first time in 2021. Comparatively, 21 percent of the shoppers in Cambodia tried social commerce for the first time in 2021.
Share of first time shoppers on social media in Southeast Asia in 2021, by country
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Other statistics that may interest you Social commerce in Southeast Asia
Overview
4
Social media integration
3
Shopping experience
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- Premium Statistic Leading social media platforms for shopping Asia 2023, by country
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Consumer behavior
7
- Premium Statistic Behavior of luxury shoppers related to social media Asia 2023
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- Premium Statistic Share of regular social commerce consumers Asia 2023, by country and age group
- Premium Statistic Product categories purchased on social commerce Asia 2023, by country
- Premium Statistic Reasons for not using social commerce Asia 2023, by country
- Premium Statistic Social commerce usage reasons Asia 2023, by country
- Premium Statistic Share of consumer who never shop on social media Asia 2023, by country and age
Further Content: You might find this interesting as well
Visa Inc.. (July 17, 2023). Share of first time shoppers on social media in Southeast Asia in 2021, by country [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. "Share of first time shoppers on social media in Southeast Asia in 2021, by country." Chart. July 17, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. (2023). Share of first time shoppers on social media in Southeast Asia in 2021, by country. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. "Share of First Time Shoppers on Social Media in Southeast Asia in 2021, by Country." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc., Share of first time shoppers on social media in Southeast Asia in 2021, by country Statista, https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/ (last visited June 15, 2024)
Share of first time shoppers on social media in Southeast Asia in 2021, by country [Graph], Visa Inc., July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/