Leading purchase channels for skincare shoppers in the U.S. 2023

Published by
Dominique Petruzzi,
Jan 29, 2024
According to the results of a recent survey conducted in the United States, the majority of respondents who recently shopped for skin care did that in-store in 2023. Only 11 percent of surveyed participants shopped using their smartphones.

Leading purchase channels for skincare shoppers in the United States in 2023

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Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

696 respondents

Age group

21 to 65 years

Special properties

shoppers who purchased skin care in the last month

Supplementary notes

The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
This question was phrased by the source as follows: "Thinking of the most recent product you bought in each category, where did you purchase the item?"

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