El Buen Fin: leading issues impacting shopping behavior among Mexican consumers 2022

According to survey conducted in mid-2022, more than half (52 percent) of Mexican consumers expressed their lack of trust in El Buen Fin promotions. Another 34 percent saw the current economic situation and the rising inflation as an issue that has great impact on their shopping behavior and is keeping them from making purchases during El Buen Fin. Not enough money to afford buying products affect 25 percent of Mexican survey respondents.