According to survey conducted in mid-2022, more than half (52 percent) of Mexican consumers expressed their lack of trust in El Buen Fin promotions. Another 34 percent saw the current economic situation and the rising inflation as an issue that has great impact on their shopping behavior and is keeping them from making purchases during El Buen Fin. Not enough money to afford buying products affect 25 percent of Mexican survey respondents.
Leading issues impacting shopping behavior among El Buen Fin consumers in Mexico in 2022
Characteristic
Share of respondents
No trust in promotions
52%
Current economic situation and inflation
34%
Waiting for other promotions
32%
Not enough money
25%
Uncertain income
14%
No credit or debit card for online purchases
6%
Possible difficulties exchanging or returning items
5%
Product discrepancies (expectation - reality)
5%
Not enough time
4%
Not receiving the product at all
1%
Receiving a damaged product
1%
Having nobody to receive the product on consumer's behalf
El Buen Fin refers to an annual shopping event in Mexico that takes place in November prior to the Mexican Revolution holiday. In 2022, the event was scheduled from November 18 to 21.
This question was phrased by the source as follows: "¿Cuáles son las razones por las que no comprarás productos y/o servicios durante Buen Fin 2022?"
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Asociación Mexicana de Venta Online. (October 1, 2022). Leading issues impacting shopping behavior among El Buen Fin consumers in Mexico in 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1348871/el-buen-fin-issues-impacting-shopping-behavior-mexico/
Asociación Mexicana de Venta Online. "Leading issues impacting shopping behavior among El Buen Fin consumers in Mexico in 2022." Chart. October 1, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1348871/el-buen-fin-issues-impacting-shopping-behavior-mexico/
Asociación Mexicana de Venta Online. (2022). Leading issues impacting shopping behavior among El Buen Fin consumers in Mexico in 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1348871/el-buen-fin-issues-impacting-shopping-behavior-mexico/
Asociación Mexicana de Venta Online. "Leading Issues Impacting Shopping Behavior among El Buen Fin Consumers in Mexico in 2022." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1348871/el-buen-fin-issues-impacting-shopping-behavior-mexico/
Asociación Mexicana de Venta Online, Leading issues impacting shopping behavior among El Buen Fin consumers in Mexico in 2022 Statista, https://www.statista.com/statistics/1348871/el-buen-fin-issues-impacting-shopping-behavior-mexico/ (last visited October 31, 2024)
Leading issues impacting shopping behavior among El Buen Fin consumers in Mexico in 2022 [Graph], Asociación Mexicana de Venta Online, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1348871/el-buen-fin-issues-impacting-shopping-behavior-mexico/