D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowWhen asked in the third quarter of 2023 what the inflation rate had been in the last 12 months, 18 to 24-year-olds in Canada believed it was around 12.5 percent, a staggering figure. This dropped slightly to some nine percent when asked again in early 2024. Younger Canadians frequently perceived the rate of inflation to be higher than their older counterparts did.
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Retail figures
Consumer behavior
Online shopping behavior
Holiday season shopping
Impact of inflation
Comparison with the U.S.