First choice of 15-minute entertainment for male consumers aged 18-24 U.S. 2022
A study of consumers in the United States conducted in October 2022 found that younger men (18-24) were likely to consume social media when they had about 15 minutes to spare according to 49 percent of this demographic who were surveyed about their behavior in this situation. Big brand SVODs (streaming video on demand services) were mentioned by about 14 percent of this demographic, followed by streaming music indicated by nine percent of respondents.