Top online retailers for beauty brands in UK 2023, by purchase intent clicks
Superdrug was the most popular online retailer for beauty brands in the United Kingdom (UK) in 2023, based on purchase intent clicks. Superdrug recorded a 68 percent share of purchase intent clicks. Purchase intent clicks refer to the amount of times a consumer has clicked through to a minimum of one retailer during one session. Lookfantastic came in second place with a 12 percent share of clicks. Boots accounted for the third-highest share of purchase intent clicks with around five percent, closely followed by Amazon and Sephora.