Baby Boomers: North American shopper usage of smartphones 2013
This statistic presents the smartphone usage for shopping-related activities of Baby Boomer shoppers in North America. During a November 2013 survey, it was found that 55.4 percent of Baby Boomer respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 43.1 percent of respondents reported doing so.