E-commerce user penetration in Belgium 2010-2023
share of e-commerce in total retail sales also increased considerably during this period. Between 2012 and 2021, e-commerce saw its participation in retail sales in Belgium double.
How many Belgians were using e-commerce in 2023? That year, approximately 65 percent of the Belgian population reportedly bought something online within the three months preceding the survey, an increase of two percentage points compared to the previous year. Along with penetration, the