Canada: toys, hobby & DIY share of e-retail sales 2017-2025

In 2021, toys, hobby, and DIY share of total Canadian e-retail sales was close to 11 percent, down from 11.6 percent in 2017. This segment, which includes toys and baby products, sports and outdoors, hobbies and stationery, and DIY, garden and pets, is forecast to increase its participation in e-retail sales in Canada again in the coming years.

Toys, hobby & DIY as percentage of total retail e-commerce sales in Canada from 2017 to 2025

Characteristic	Share of total e-retail sales
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Release date

June 2022

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Region

Canada

Survey time period

December 2021

Supplementary notes

The eCommerce market segment Toys, Hobby & DIY includes the digital B2C sale of goods which people buy for their leisure activities. These include traditional toys and games for children and adults, video game consoles, various musical instruments and their accessories, equipment for indoor and outdoor sports activities, equipment for fishing, DIY and garden products (e.g., sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby and stationery articles (e.g., art/collectors’ items, car parts, and adult entertainment products). Major sales channels in this market segment include internet retailers (e.g., amazon.com, walmart.com) and dedicated online stores (e.g., toysRus.com, hamleys.com, and staples.com). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C) are not included in this category. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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