Market value of beauty and personal care in India 2010-2020
Growth opportunities
The beauty and personal care market in India could be widely classified into five categories - body care, hair care, face care, hand care and color cosmetics. Body care products accounted for the highest market share, while color cosmetics and hair care had high growth opportunities. Unilever was the key player in the beauty and personal care market with the largest sales share owing to its extensive product ranges in all categories. Overall, the fastest growing segment was the premium segment, which was mainly dominated by the international brands.
Shift in distribution channels
Traditional channels remained as the main distribution channel in the BPC market. However, the projected steep rise in share of online distribution would drastically change the shares of the other channels while rapidly increasing the value of the market. Even though, the online retailers had the highest penetration rate in the market, physical stores are projected to remain relevant in the country as the retailers continue to improve the shopping experience of the consumers.