While having a somewhat equal customer base in 2016, every year has accelerated HelloFresh's gains at the expense of Blue Apron's consumer reach. As of September 30, 2023, HelloFresh had roughly 7.07 million active customers, compared to Blue Apron's customer base of 267,000 as of June 30, 2023.
Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions)
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Other statistics that may interest you Meal kits in the U.S.
Market overview
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- Premium Statistic Global number of active subscribers of HelloFresh and Blue Apron 2016-2023
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Consumer preference
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Key players: HelloFresh
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- Premium Statistic Annual revenue of HelloFresh 2013-2023
- Premium Statistic Global net revenue growth of HelloFresh 2015-2022
- Premium Statistic Revenue of HelloFresh 2016-2023, by region
- Premium Statistic Number of active customers of HelloFresh worldwide 2016-2023, by quarter
- Premium Statistic Number of orders from HelloFresh globally 2016-2023, by quarter
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Key players: Blue Apron
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- Premium Statistic Blue Apron's revenue 2014-2022
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- Premium Statistic Blue Apron's customer share in the U.S. 2022, by state
- Premium Statistic Blue Apron's customer share 2022, by age
- Premium Statistic Blue Apron's marketing expenses 2014-2022
COVID-19 impact
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- Premium Statistic Meal preparation kits shopping frequency in the U.S. 2019-2022
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- Basic Statistic Change in consumer spending on meal kit delivery due to coronavirus US, by generation
- Premium Statistic Meal kit purchasing change due to coronavirus in the U.S.2020, by age
- Premium Statistic Meal kit purchasing change due to coronavirus in the U.S. 2020, by gender
Further related statistics
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- HelloFresh: global number of active subscribers 2014-2017
- Transport online subscription users in Norway 2019, by age group
- Share of online transport subscriptions in Sweden 2019, by age group
- Transport online subscription users in Denmark 2019, by age group
- Share of online transport subscriptions in Finland 2019, by age group
- Internet subscription users in Norway 2019, by service segment
- HelloFresh: global number of servings delivered 2017
- Share of online shoppers subscribed to Amazon services United Kingdom (UK) 2016
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- Number of Deezer's subscribers worldwide 2022-2023
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- Number of subscription-based OTT video subscribers in Asia Pacific 2014-2020
- Streaming services share of total OTT viewing in the U.S. 2021
- Interconnected VoIP subscriptions in the U.S. 2008-2017
- Purchase criteria for food in the UK 2024
Further Content: You might find this interesting as well
Statistics
- HelloFresh: global number of active subscribers 2014-2017
- Transport online subscription users in Norway 2019, by age group
- Share of online transport subscriptions in Sweden 2019, by age group
- Transport online subscription users in Denmark 2019, by age group
- Share of online transport subscriptions in Finland 2019, by age group
- Internet subscription users in Norway 2019, by service segment
- HelloFresh: global number of servings delivered 2017
- Share of online shoppers subscribed to Amazon services United Kingdom (UK) 2016
- Broadband subscribers in Europe 2008-2017
- Number of Deezer's subscribers worldwide 2022-2023
- Number of OTT video subscribers in Asia Pacific 2014-2020
- Boomers streaming service usage in the U.S. 2015
- Number of subscription-based OTT video subscribers in Asia Pacific 2014-2020
- Streaming services share of total OTT viewing in the U.S. 2021
- Interconnected VoIP subscriptions in the U.S. 2008-2017
- Purchase criteria for food in the UK 2024
HelloFresh, & Blue Apron. (October 26, 2023). Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, und Blue Apron. "Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions)." Chart. October 26, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, Blue Apron. (2023). Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions). Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, and Blue Apron. "Number of Active Customers of Hellofresh and Blue Apron from 2016 to 2023 (in Millions)." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh & Blue Apron, Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) Statista, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/ (last visited June 17, 2024)
Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) [Graph], HelloFresh, & Blue Apron, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/