![Adriana Sas](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1977_1591697939.png)
Share of consumers who research online but purchase offline in Poland 2015-2023
In the observed period, the number of consumers in Poland willing to buy offline, encouraged by information about products found on the internet (ROPO effect - Research Online, Purchase Offline), decreased from 77 percent in 2015 to 72 percent in 2023.