Peru: weekly media reach 2023

Published by
A. Guttmann,
Aug 18, 2023
In Peru, television (when considered both free TV and pay TV) had the second highest penetration rate among all media in 2023, reaching 91.6 percent of the population. Radio was the medium with the highest reach that year. In 2022, free TV was the largest ad medium in Peru, accounting for 38 percent of the total ad spend that year.

Weekly media reach in Peru as of April 2023, by medium

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Release date

April 2023

Region

Peru

Survey time period

as of April 2023

Special properties

in metropolitan areas only

Supplementary notes

The source does not provide the exact date of survey.

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Online and digital media

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TV and streaming

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Radio and podcast

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Print media

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Music

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Gaming

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