According to a study from 2022, podcast is a media format that a majority of people like to consume while alone. Among respondents interested in corporate podcasts, referring to shows made to illustrate companies through storytelling, 66 percent of them like to listen to podcasts on their own, while 14 percent said that they listened to podcasts with their pet or their partner.
Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022
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YouGov. (June 21, 2022). Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/
YouGov. "Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022." Chart. June 21, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/
YouGov. (2022). Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/
YouGov. "Preferred Podcast Listening Habits among Respondents Interested in Corporate Podcasts in Germany in 2022." Statista, Statista Inc., 21 Jun 2022, https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/
YouGov, Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022 Statista, https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/ (last visited June 18, 2024)
Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022 [Graph], YouGov, June 21, 2022. [Online]. Available: https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/