For two thirds of Russians, high quality of products was the most important factor determining their choice of grocery brands, according to a survey from May 2022. The availability of discounts and special offers was the second leading driver, named by nearly six out of ten respondents.
Main factors driving selection of food and beverage brands in Russia in 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Shopping behavior in Russia
Overview
8
- Basic Statistic Average household FMCG spend in Russia weekly 2024
- Premium Statistic Average household expenditure per capita in Russia 2012-2021
- Premium Statistic Average spending per FMCG purchase in Russia 2015-2022
- Premium Statistic Spending expectations in Russia 2022, by product category
- Premium Statistic Changes in purchase expenses amid COVID-19 in Russia 2021, by category
- Basic Statistic Shopping enthusiasm among consumers in Russia 2021
- Basic Statistic Purchasing frequency among consumers in Russia 2021, by product
- Premium Statistic Multichannel service relevance in Russia 2022
Online versus offline shopping
4
Customer product preferences
8
- Premium Statistic Consumer spending share in Russia 2023, by product category
- Basic Statistic Goods purchased by Russians in advance due to economic crisis 2022
- Basic Statistic Grocery shopping behavior among Russians in 2021, by store type
- Premium Statistic Importance of sales, bonuses & cashback when buying food in Russia 2021
- Premium Statistic Purchase criteria for food in Russia 2023
- Premium Statistic Grocery brand choice factors in Russia 2022
- Premium Statistic Importance of luxury/premium products by category in Russia 2022
- Premium Statistic Importance of low-priced products by category in Russia 2022
Holiday shopping
8
- Premium Statistic New Year's holiday spending in Russia 2019-2021
- Premium Statistic New Year's holiday spending in Russia 2019-2021, by category
- Premium Statistic Gift that Russians prefer to receive for New Year 2021, by type
- Basic Statistic Most common gifts for New Year in Russia 2021
- Premium Statistic Online sales share of New Year's gifts in Russia 2011-2021
- Basic Statistic New Year's present purchasing time in Russia 2021
- Premium Statistic Where Russians get ideas & recommendations about New Year's gifts 2020-2021
- Basic Statistic Planned wedding spending in Russia 2021, by city
Further related statistics
10
- Enterprise and brand value of Shoppers Drug Mart in 2012
- Hugo Boss - EBITDA 2005-2023
- Number of Hugo Boss stores worldwide in 2023, by region
- Market share of the Dr Pepper brand in the U.S. 2008-2022
- Market share of the Sprite brand in the U.S. 2008-2022
- Market share of the Diet Dr Pepper brand in the U.S. 2008-2022
- Market share of the Coke Classic brand in the U.S. 2008-2022
- Market share of the Diet Coke brand in the U.S. 2008-2022
- Number of Hugo Boss stores worldwide in 2020, by store type
- Leading banks in the Middle East in 2023, by brand value
Further Content: You might find this interesting as well
Statistics
- Enterprise and brand value of Shoppers Drug Mart in 2012
- Hugo Boss - EBITDA 2005-2023
- Number of Hugo Boss stores worldwide in 2023, by region
- Market share of the Dr Pepper brand in the U.S. 2008-2022
- Market share of the Sprite brand in the U.S. 2008-2022
- Market share of the Diet Dr Pepper brand in the U.S. 2008-2022
- Market share of the Coke Classic brand in the U.S. 2008-2022
- Market share of the Diet Coke brand in the U.S. 2008-2022
- Number of Hugo Boss stores worldwide in 2020, by store type
- Leading banks in the Middle East in 2023, by brand value
Technologies of Trust. (June 1, 2022). Main factors driving selection of food and beverage brands in Russia in 2022 [Graph]. In Statista. Retrieved June 14, 2024, from https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/
Technologies of Trust. "Main factors driving selection of food and beverage brands in Russia in 2022." Chart. June 1, 2022. Statista. Accessed June 14, 2024. https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/
Technologies of Trust. (2022). Main factors driving selection of food and beverage brands in Russia in 2022. Statista. Statista Inc.. Accessed: June 14, 2024. https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/
Technologies of Trust. "Main Factors Driving Selection of Food and Beverage Brands in Russia in 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/
Technologies of Trust, Main factors driving selection of food and beverage brands in Russia in 2022 Statista, https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/ (last visited June 14, 2024)
Main factors driving selection of food and beverage brands in Russia in 2022 [Graph], Technologies of Trust, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/