E-commerce apps CPA in Japan 2020-2022

Published by C. Diep, Feb 5, 2024
In 2022, the average cost per action of e-commerce applications in Japan reached around 2.5 U.S. dollars. The average cost to acquire engagement with mobile online shopping apps from potential customers declined continuously since 2020.

Average cost per action (CPA) of e-commerce applications in Japan from 2020 to 2022 (in U.S. dollars)

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Release date

August 2022

Region

Japan

Survey time period

2020 to 2022

Supplementary notes

1 U.S. dollar equals 144.74 Japanese yen or 1.02 euros as of October 2022.

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