![Stacy Jo Dixon](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3088_1692860884.png)
U.S. TikTok driven and in-app perfume purchases 2022
According to a 2023 report, 45 percent of social media-driven fragrance purchases in the United States were driven by TikTok in October 2022. Although TikTok was responsible for almost half of all social media-driven perfume purchases, just two percent of purchases were made in-app.