Share of daily newspaper subscribers in Sweden 2009-2022, by age group
In 2022, those aged between 65 and 85 years old were most likely to subscribe to a daily newspaper, with 78 percent reporting doing so, compared to 59 percent of adults aged 45 to 64 years. Meanwhile, 25 to 44-year-olds were the least likely to have a daily newspaper subscription, in line with trends over the past few years.
