![A. Guttmann](https://cdn.statcdn.com/static/../CMS/contactperson/ERI670_1591697933.png)
Consumers subscribed to a loyalty program in the U.S. by gender 2018
According to a survey carried out in November 2018, females are more likely to be a loyalty program member than men. Some 68 percent of female survey respondents stated that they were subscribed to a loyalty program, compared to 59 percent of male respondents.