Brazil: online shopping penetration 2017-2020, by gender
During a survey fielded in Brazil from October 2019 to March 2020 – therefore partially impacted by the COVID-19 pandemic – 43 percent of responding male internet users stated that they had bought products and/or services online in the 12 months leading up to the survey. The share increased from 39 percent a year earlier. Likewise, 39 percent of female internet users survey said they had purchased products and/or services online, up from 31 percent one year before. Annual retail e-commerce sales in Brazil have been forecast to amount to over 29 billion U.S. dollars by 2020.
